I refuse
to build
products
that exist
only to
be replaced.
Today most major eyewear brands are owned or licensed by two global corporations.
Over time, independent craftsmanship became centralized production.
The biggest hoax in modern consumer culture was born. The hoax that heritage remaines when ownership changes.
The truth is when ownership changes, standards often follow.
I
build
what I can
stand
behind
If my name is on it, I take responsibility for it.
Because sustainability is not just a material.
It’s a responsibility.
It starts before the sale and continues long after it.
wood
does not
make
something
sustainable
But building something worth keeping and taking care of it through its lifecycle does.
That is why all my frames are designed to be serviceable., repairable and refurbishable.
Every part can be replaced.
Built
to
last
Backed
for
life
Every frame we make carries a lifetime warranty.
Not as a promise.
But as responsibility.
If it has our name on it,
we stand behind it
for life.